Product Name

The product name is the first thing that customers will see, along with the default image, when 
browsing through categories and search results on the website. It is also displayed at the top of 
the product page and is also one of the most important aspect of the page in terms of SEO. For 
these reasons, you must ensure that it is written and formatted correctly.

What makes a great product title?

• Follows the correct format – The product title should follow the following format, missing out 
parts that do not apply to the product: 
Brand, Model, Name, Size, Volume

• Not too long or too short – If the product name is too long, it will be cut off on listers and product 
pages. On the other hand, if the product name is too short then it likely doesn’t contain enough 
keywords. There is a max limit of 80 characters, though the ideal product name length is 70 
characters or less.

• States what the product is – Whilst descriptive words are great, the product title should also 
include what the product actually is (e.g. t-shirt, cushion, chair).

• No keyword stuffing – Bulking your product name out with keywords will result in penalisation by 
search engines. You should not repeat words or put multiple synonyms of the same word within 
your product title. If there are alternative words that capture what your product looks like, is, or 
does, then save this for the features or description.

• No specification information – The title should not contain colour, dimensions, material, weight, or any 
other information that should be in the specifications section unless it is genuinely part of the 
product name or is standard for the product type (e.g. shed dimensions in ft)

• No abbreviations or special characters – Unless it is part of the brand name, the title should not 
contain punctuation. Each word should be written in full in a way that customers will understand 
(e.g. ‘assorted’ rather than ‘ass’ and ‘Make Your Own’ instead of ‘MYO’).

• Pack/quantity clearly displayed – Write ‘Set of 3’ or ‘Pack of 3’ instead of ‘3Pc’. This should be 
displayed at the start of the product name (e.g. Pack of 3 Pencils, Pair of Dining Chairs, 16 Piece 
Cutlery Set)

• Brand included – Ensure your brand name is present at the start of your product name (e.g. Mason 
Cash Cake Caddy). Do not include supplier or manufacturer names if they are not the brand of the 
product, as customers are unlikely to search for supplier names, making your product more 
difficult for customers to find.