Images

For each product, you will need to supply as least one ‘default’ image of the product. This is the
image that will be displayed on listers which customers will see whilst browsing. All additional
product images will appear after the ‘default’ image on the product page image carousel and will
not be visible to customers browsing the site until they click onto the product page.

There are two types of images that can be featured on a product page: on-white shots and
lifestyles. As a minimum, a single on-white shot is required for each variant of each product,
however, we encourage as many images as you can provide to give the customer the best idea
and view of your product.

Quality

All Images must meet the following quality and formatting standards:
▪ Minimum resolution of 1500px x 1500px
▪ 72dpi
▪ JPG or PNG format

On-White Shots

Where an on-white image has been supplied, the background should be completely white and
free from any other products or items. Even if the product has been photographed against a
white backdrop, it will still need to be edited to fully remove the background.

Lifestyle shots

Accompanying lifestyle images of the product, as well as close-ups of its key selling features (e.g.
buttons, control panels, material, finish), are desirable and should be used as the ‘default’ image
for high-value items such as furniture, patio sets, and garden structures.

To avoid misleading customers, all lifestyle images must portray the product clearly and as the
main focal point of the image.

Limitations and expectations of Photoshop

We understand that using Photoshop on product images can sometimes be part and parcel of
creating an ideal shot, such as removing the background for on-white shots or enhancing the
colour if your lighting doesn’t show the product off to its full potential. However, heavily edited
images and lifestyles could deter customers from purchasing. We recommend not
superimposing your product into a lifestyle image and instead try to get shots of real people
using your product where possible – that way, customers can see what it’s like to use and
imagine themselves using it.
We also recommend that your background should be achievable in a customer’s home. For
example, if you want to show off your luxurious patio set, Photoshopping it on to a Caribbean
Lifestyle shots
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beach, whilst looking lovely, doesn’t show customers what it will look like in their home, so
they’re less likely to complete the purchase. Try to keep your lifestyle shots realistic and
achievable in the average British home or garden.