Attributes

Attributes are used to give customers the extra technical information they need about your
product, including its colour, dimensions, materials, power info, age suitability, and more.

Having a comprehensive list of attributes with as much information as you can give ensures
customers know everything they need to about a product without seeing it and are also used to
help customers use the relevant filters on the left-hand navigation whilst searching for
products they want.

When you have products with multiple variants, your attributes should have at least one that is
unique. For example, if you’ve got a sofa that’s the same in design and size, but comes in three
colours, each colour should be clearly labelled for customers to choose from on the selectors. If
your attributes do not have at least one unique variant, then customers will be unable to
choose a product and add it to their basket.

However, if you have lots of unique variants then this can become confusing for customers and
tends to look chaotic on the website.

For products with multiple variants, aim for no more than three selectors to keep things
user friendly.

Basic Requirements

Shopping online is a vastly different experience for customers to shopping in store and, as they
cannot physically pick up the object to assess its size and texture, we need to be able to provide
enough accurate information to create a visual in their mind.

For this reason, ALL products, regardless of their department or category, should not progress through 'Detailing' without the below information:

▪ ALL dimensions (height, width, depth, length, diameter)
▪ Weight
▪ Material
▪ Colour
▪ Pack size (if more than one)
▪ ALL items / accessories / fixings included
▪ ALL features / settings / functions

Department Requirements

In addition to the basic requirements previously listed, each department has its own mandatory attributes that need to be input before the product can progress through Detailing.

Some are required for compliance reasons; others are listed to maintain high standards and consistency across the website.

For more information on the specific requirements recommended for each of our departments, please view our Zendesk article on Variation Attributes or view the appendix at the end of this document.